The 2026 Chinese New Year holiday has come to a close. According to preliminary estimates, during the nine-day holiday (February 15th to 23rd), Guangdong Province received 86.589 million tourist visits, up 8.1% compared with the eight-day holiday during the 2025 Chinese New Year. Tourism revenue reached 84.89 billion yuan, a 13.9% year-on-year increase.

Centered on the theme "Celebrate the Chinese New Year in Guangdong", the province rolled out a series of cultural and tourism measures to benefit the public. A total of 20 million yuan in cultural and tourism consumption vouchers were distributed across Guangdong. Guangdong also introduced an innovative "ticket-stub economy" initiative, under which visitors presenting transportation or performance ticket stubs could enjoy discounts at more than 380 accommodation providers and over 200 tourist attractions across the province. Meanwhile, version 2.0 of the "Happy Tour in Guangdong" Cultural and Tourism Map was launched, and China's first provincial-level official cultural and tourism ranking was released, further enhancing digital service capabilities.

Lingnan culture drew widespread attention during the holiday. Intangible cultural heritage items such as Cantonese opera, Yingge dance, and Chaozhou embroidery were featured on the China Media Group's 2026 Spring Festival Gala and other programs about intangible cultural heritage. Performances were also staged in Russia and Spain as part of the "Happy Chinese New Year" celebrations. Spain also issued a commemorative stamp themed on the Yingge dance, which showcases the growing international reach of Lingnan culture.

Highlights of the "tourism plus" integrated industry are plentiful: film and television shooting locations in Shenzhen, cultural and tourism performances in Heyuan, check-in travel routes in Zhongshan, the sports events economy in Zhanjiang, and leisure markets in Maoming proved popular among visitors. Technology-driven cultural programs, including the Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival, drone light shows, interactive robot dog displays, and firework displays, were staged across Guangzhou, Zhuhai, Dongguan, Shantou, and other cities, offering immersive experiences that were well received.

Tourist attractions across the province continued to improve service quality and diversify offerings. Destinations such as Window of the World in Shenzhen, Danxia Mountain in Shaoguan, and Gulao Water Town in Jiangmen introduced immersive activities, intangible cultural heritage performances, and fireworks shows.

2026春节广东文旅揽金848.9亿元

2026年春节假期落下帷幕。据初步测算，2026年春节假期九天（2月15日至23日，年廿八至初七），广东省理财旅客8658.9万东谈主次，较2025年春节假期八天增长8.1%；已毕旅游收入848.9亿元，增长13.9%。

围绕“请到广东过大年”主题，广东推出多项文旅惠民举措。全省披发2000万元文旅耗尽券，革命实践“票根经济”，旅客凭交通、献技票根可在全省380多家住宿企业、200多个景区享受优惠。同期上线“乐游广东”文旅舆图2.0版，发布寰球首个省级文旅官方扫街榜，升迁数字化职业水平。

岭南文化精彩出圈，粤剧、英歌舞、潮绣等非遗亮相央视春晚、非遗晚会，并远赴俄罗斯、西班牙开展“欢畅春节”动作，西班牙还刊行英歌舞主题驰念邮票，文化出海见效权贵。

“旅游+”交融业态亮点纷呈，深圳影视取景地、河源文旅演艺、中山打卡浮现、湛江赛事经济、茂名失业商场备受注视。大湾区灯会、无东谈主机光影秀、机器狗互动、烟花汇演等科技与文化交融面容，在广州、珠海、东莞、汕头等地纪律上演，千里浸式体验深受宽饶。

各景区握续升迁品性，深圳世界之窗、韶关丹霞山、江门古劳水乡等推出千里浸式动作、非遗演艺、烟花秀等特质居品。

文｜记者 刘星彤 通信员 粤文旅宣

翻译｜柯妃娟

审校｜曾敏尊龙凯时(中国)官方网站